Hello folks, fans and freaks!
Sure has been a while since I wrote anything here, been working hard on wickedbad promo’s with Paper Bag Face and the gang but there has been a little something something on my mind.
Here is a little facebook background info:
Yesterday I learned “HOW TO” master a song from my fellow wickedbadian Mat Trouble. Some think that mastering is a fine art and it should cost millions of dollars and take ten years to perfect. Some think this is bullshit. I am part of the latter.
When it comes to businesses, its all a big farce. Let me just play out a scenario for you with my own dealing in business as a graphic designer.
Jay: Hey, so i’m going to design your business cards for you?
Client: Thanks Jay, how much does it cost?
Jay: How much are you willing to pay?
Client: I heard they are charging 150$ for a design accross town
Jay: Well i’m a dirty cut-throat SOB so i’ll only charge you $100.00
Client: Thats a little steep, and you are just a young guy!
Jay: I have over ten years of experience!
Client: Oh! well in that case, see you tomorrow!
**Jay goes home and takes FIVE MINTUES to design the card.
Two days later:
Jay: Here is your design, it took me an extra day because of all the designing and setup and layout that is required (total bullshit)
and here you go!
Client: Oh, can you change my email address? i have a new one
Jay: Oh, no, i would have to go back into the original file and rework the fonts… might take me a few hours (in reality, it takes only seconds)
Client: Hey, no problem, you are the qualified expert in this matter… i’ll leave it up to you and you can adjust my bill accordingly
***Jay goes home and fixes the email address and adds $50 to the price!
So when it takes me only five minutes to complete, there’s no way i’m going to tell the client it took such a short time because they won’t think they are getting their moneys worth, we also add dollars to the price when we buff up our creds by saying shit like “oh, this is ten years of experience in design behind me”
The dealership tells me that I am not qualified to change the oil in my car because I did not take a mechanics course.
The baker tells me that only HE can get these fine grains imported from china (flower bought at sobeys)
The music industry is no different.
As for mastering, our hearing degrades with every beat in the headphones, do you really trust someone’s hearing after ten years of doing that? And as long as your tunes dont blow any speakers, the common folks out there wont be able to tell the difference anyways.
So please don’t believe everything you hear. There will always be someone like me trying to hype up their business so they can charge you more!
Peace,
Dr.Jay Cole